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AmandaW |
Distinguishing ourselves in Berkeley
Dec 9 2007, 10:01 AM EST
How can we distinguish ourselves in Berkeley from other restaurants, whether they are inexpensive ethnic table service restaurants or other healthy/natural options?
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Keyword tags:
Berkeley
branding
differentiation
messaging
Positioning
Unique
value
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denisess |
1. RE: Distinguishing ourselves in Berkeley
Feb 14 2008, 6:37 PM EST
Don't focus on the competition. Focus solely on the one thing you offer that your target audience most wants. That will make you stand out. Is it fast, fresh, organic, healthy, delicious, choices? Which one thing do you do best that people are craving?
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