Take a look around and see how easy it is to create a Marketing Plan Wiki.

Turn your historically flat, useless marketing plan document into a dynamic, interactive marketplace of ideas, strategies, planning, execution and analytics.

Our example company is Amanda's Restaurants, an entrepreneurial venture, with its first venue coming soon to the San Francisco Bay Area.

On this site you can:

• Offer insight and advice to Amanda's strategy and plan
  
• Comment on the Marketing Plan Wiki format
• Start a discussion by creating a thread
  
• Experience the ease and usability of planning in an open forum

This Marketing Plan Wiki is organized by the principles set forth in the book, The Age of Engage. The book proposes a new paradigm for marketing strategy and planning in the era of the Live Web. Find it on Amazon (pre-sale) or in bookstores March 1, 2008.

The new way to plan is continuous, connected, and in real-time. So, throw out your 4 Ps-based marketing plan (which is gathering dust anyway) and learn about the Six Vs:

• Venture
• Value
• Voice
• Verification
• Vicinity
• Vehicle

We invite you to get involved and tell your friends and colleagues. The Marketing Plan Wiki is a great opportunity to reinvent your marketing.

Stay up-to-date with the Engage Daily blog from www.AgeofEngage.com.