1) Yelp Entry -- I think you should at least have a place where people can provide an opinion -- and have basic information.
For the sake of authenticity, I think that it's important that your team only places the "basic information" online, and let the yelpers do all the hard work of reviewing your restaurant. Any restaurant that tries to hijack Yelp is viewed upon negatively, so for that reason, we should tread carefully here.

2) Google / Yahoo Maps / Map "Business Search" engines: It is always good to be searchable on Google Maps. There is a place where you can "add your business" to the map, and doing so is imperative once you open your restaurant so that people searching the map will find you. Goog-411 is also becoming a popular way to find businesses (at least among some of us), so it may be good to find out how to get in that directory as well.

3) Facebook Fan page. This is kind of an "extra" one, but anything that shows up in facebook feeds when people join is good.

4) Facebook event for opening. Not sure if you had any plans for grand opening, but this would be a great place to publicize. Have a special offer of some sort associated with the opening...etc. Invite all your friends, have your friends invite friends, make it an all weekend event... whatever.

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What publications, magazines, website or newspaper you would like to see Amanda's featured in? Personally I would like it to be included in "The Guide to the Good Life in Berkeley." Does anyone have any suggestions on where they would like to see Amanda's featured in?

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have a special Cal or Berkeley High off menu item, like In and Out's "animal style" - show your id and order the "CAL" and get a burger fries and a drink for a special price, or order the "B-High" and get . . .

Maybe try to connect with health, science or business teachers at B-high to do a lesson on sustainability or entrepreneurship.

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What about getting a booth at the various farmer's markets and doing some free samples or even selling product in the run-up to the opening. I'm not sure what is required logistically for this but I know there are 3 or 4 east bay farmer's markets. Given the fresh and healthy approach that Amanda's is taking, a Farmer's Market might offer pool potential customers.

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