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Define in detail the tactics for carrying out your strategy, and attracting and delighting customers.
  • How will you incorporate blogs, podcasts, wikis, widgets, WOM, social tools, and other marketing vehicles?
  • How can you spread the word in interesting and provocative formats?

Amanda's - VEHICLE

Amanda’s customer base will grow through our efforts to expand our presence online, supporting local community groups, and creating an irresistible customer experience.


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fchang Some internet ideas 2 Jul 31 2008, 5:10 PM EDT by fchang
Thread started: Jun 27 2008, 1:04 PM EDT  Watch
1) Yelp Entry -- I think you should at least have a place where people can provide an opinion -- and have basic information.
For the sake of authenticity, I think that it's important that your team only places the "basic information" online, and let the yelpers do all the hard work of reviewing your restaurant. Any restaurant that tries to hijack Yelp is viewed upon negatively, so for that reason, we should tread carefully here.

2) Google / Yahoo Maps / Map "Business Search" engines: It is always good to be searchable on Google Maps. There is a place where you can "add your business" to the map, and doing so is imperative once you open your restaurant so that people searching the map will find you. Goog-411 is also becoming a popular way to find businesses (at least among some of us), so it may be good to find out how to get in that directory as well.

3) Facebook Fan page. This is kind of an "extra" one, but anything that shows up in facebook feeds when people join is good.

4) Facebook event for opening. Not sure if you had any plans for grand opening, but this would be a great place to publicize. Have a special offer of some sort associated with the opening...etc. Invite all your friends, have your friends invite friends, make it an all weekend event... whatever.
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shellchua Grand Opening Month 0 May 5 2008, 5:25 PM EDT by shellchua
shellchua
Thread started: May 5 2008, 5:25 PM EDT  Watch
Amanda's is going to have a grand opening month to celebrate the restaurant's opening. We're planning to have speakers and nutritionist to the restaurant, free tastings, and events such as downtown berkeley tours.
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shellchua Where do you want to see Amanda's featured in? 2 Apr 7 2008, 5:26 PM EDT by shellchua
shellchua
Thread started: Mar 31 2008, 1:24 AM EDT  Watch
What publications, magazines, website or newspaper you would like to see Amanda's featured in? Personally I would like it to be included in "The Guide to the Good Life in Berkeley." Does anyone have any suggestions on where they would like to see Amanda's featured in?
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AmandaW Website design 3 Mar 16 2008, 1:35 PM EDT by kjdean
AmandaW
Thread started: Dec 9 2007, 10:16 AM EST  Watch
What ideas do you have for website design? Can you recommend great designers? Favorite websites?
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cabralbonner connection to local schools - CAL and B High 0 Mar 3 2008, 3:48 PM EST by cabralbonner
Thread started: Mar 3 2008, 3:48 PM EST  Watch
have a special Cal or Berkeley High off menu item, like In and Out's "animal style" - show your id and order the "CAL" and get a burger fries and a drink for a special price, or order the "B-High" and get . . .

Maybe try to connect with health, science or business teachers at B-high to do a lesson on sustainability or entrepreneurship.
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