Change:  How will you build in marketability that continually brings customers back?Amanda's - VALUEAmanda's value is to offer "feel good" meals and snacks in a fun, familiar fast food format. Amanda’s offers healthier and convenient high quality meals at more approachable price point than most health oriented restaurants.   View changes from previous version. (Word count: 67)

Change:  inherentvalue. "marketingness".You How areis eitheryour marketingproduct onvalue priceunique, or on value.defendable, Ifsustainable, youand haveengaging? chosen How value,will you must findbuild the unique and unexpected in ordermarketability tothat attractcontinually andbrings delightcustomers customers.back?   View changes from previous version. (Word count: 27)

Change: Unique, defendable, sustainable and engaging value: creating inherent "marketingness"You are either marketing on price or on value. If you have chosen value, you must find the unique and unexpected in order to attract and delight customers.   View changes from previous version. (Word count: 37)