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Every product must have persuasive value.
  • How is your product value unique, defendable, sustainable, and engaging?
  • How will you build in marketability that continually brings customers back?

Amanda's - VALUE

Amanda's value is to offer fresh, feel good meals and snacks in a fun, familiar fast food format. Amanda’s offers healthy and convenient high quality meals at a more approachable price point than most health oriented restaurants.



AmandaW
AmandaW 		Latest page update: made by AmandaW , Dec 14 2007, 2:21 PM EST (about this update About This Update AmandaW Edited by AmandaW

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Keyword tags: branding messaging Positioning Unique value
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shellchua Customer Acquisition Cost Calculator 1 Apr 2 2008, 9:04 AM EDT by kjdean
Thread started: Mar 31 2008, 6:14 PM EDT  Watch
This is a link to the a customer acquisition cost calculator online. Check out the link to see how useful it is.

http://www.panalysis.com/customer_acquisition_cost/
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Keyword tags: branding messaging Positioning Unique value
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laurenbass Amanda's Value 1 Mar 16 2008, 2:14 PM EDT by kjdean
Thread started: Nov 29 2007, 1:22 PM EST  Watch
What can we do at Amanda's to distinguish ourselves from traditional fast food restaurants? We invite your suggestions for how we can develop the Amanda's into a unique and value-delivering organization.
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AmandaW Distinguishing ourselves in Berkeley 1 Feb 14 2008, 6:37 PM EST by denisess
Thread started: Dec 9 2007, 10:01 AM EST  Watch
How can we distinguish ourselves in Berkeley from other restaurants, whether they are inexpensive ethnic table service restaurants or other healthy/natural options?
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Keyword tags: Berkeley branding differentiation messaging Positioning Unique value
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