The goal of this wiki is to get marketers comfortable with planning online in an environment that encourages collaboration, and enables a broad set of input throughout the planning process.

Wikis make it easy to invite dozens or hundreds of people to get involved in planning, and provide their ideas, input, and comments. But the best part of using a wiki is that it can remain a real-time, live environment that adapts and grows as plans change or strategies are implemented.

A Marketing Plan Wiki is the best way to create an institutional memory bank, as well as a marketing (messaging and positioning) guidepost for the company.

Denise Shiffman (that's me) is the author of the book THE AGE OF ENGAGE, and the administrator of this site. My good friend Amanda West has agreed to develop the marketing plan for her new restaurant in this very public forum. She encourages your input!

To learn more, check out www.AgeofEngage.com, or contact me directly at
denise :at: ageofengage.com.