Change: Incorporating Marketing 2.0 strategies to attract and delight customers.TodayDefine therein aredetail newthe marketingtactics vehiclesfor fromcarrying blogsout toyour podcastsstrategy, toand widgetsattracting and more.delighting Marketingcustomers. How programswill fromyou yourincorporate websiteblogs, topodcasts, a   View changes from previous version. (Word count: 41)  View all updates.

Change: Gaining credibility through proof, truth and transparency.You can use productmust demos,prove technicalthat whitepapers,what brandyou advocatessay andis othertrue. What thirdmetrics partiescan toyou backuse? Are upthere yourtestimonials, storyadvocates, andresearch provereports, whatdemos? Can you   View changes from previous version. (Word count: 37)  View all updates.

Change: inherentvalue. "marketingness".You How areis eitheryour marketingproduct onvalue priceunique, or on value.defendable, Ifsustainable, youand haveengaging? chosen How value,will you must findbuild the unique and unexpected in ordermarketability tothat attractcontinually andbrings delightcustomers customers.back?   View changes from previous version. (Word count: 27)  View all updates.

Change: There were only format changes (bold, italics, etc.) in this version. See this version for details. (Word count: 166)  View all updates.

Change: It's easy to get started. Wetpaint is a great environment but there are several additional choices for wiki hosts including Socialtext. If you have the engineering resources you can also create your own from scratch.To learn more, check out www.AgeofEngage.com, or contact me directly at denise :at: ageofengage.com.   View changes from previous version. (Word count: 180)  View all updates.

Change: Welcome, Take a look around and see how easy it is to create a Marketing Plan Wiki. Turn your historically flat, useless marketing plan document into a dynamic, interactive marketplace of ideas, strategies, planning, execution and analytics. Our example company is Amanda's restaurant, an entrepreneurial   View changes from previous version. (Word count: 202)  View all updates.

Change: There were content changes to your 'My Profile' page.  View all updates.

Change: There were only format changes (bold, italics, etc.) in this version. See this version for details. (Word count: 203)  View all updates.

Change: Incorporating Marketing 2.0 strategies to attract and delight customers.Today there are new marketing vehicles from blogs to podcasts to widgets and more. Marketing programs from your website to a billboard ad must be engaging. Brief messages that connect or continually bring viewers home to your site win.   View changes from previous version. (Word count: 49)  View all updates.

Change: Gaining credibility through proof, truth and transparency.You can use product demos, technical whitepapers, brand advocates and other third parties to back up your story and prove what you are saying is true. But above all else, implementing a business model around transparency and authenticity will provide you street cred.   View changes from previous version. (Word count: 50)  View all updates.