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Feel Good Fast Food Blog
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Nov 28 2007, 10:39 PM EST |
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Feel Good Fast Food Blog
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Nov 28 2007, 10:38 PM EST |
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Welcome
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Nov 28 2007, 10:35 PM EST |
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Welcome
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Nov 28 2007, 10:34 PM EST |
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Feel Good Fast Food Blog
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Nov 28 2007, 10:06 PM EST |
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Feel Good Fast Food Blog
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Nov 28 2007, 9:58 PM EST |
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There were only format changes (bold, italics, etc.) in this version. See this version for details.
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Feel Good Fast Food Blog
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Nov 28 2007, 9:57 PM EST |
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There were only format changes (bold, italics, etc.) in this version. See this version for details.
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Feel Good Fast Food Blog
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Nov 28 2007, 9:54 PM EST |
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There were only format changes (bold, italics, etc.) in this version. See this version for details.
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Vehicle
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Nov 28 2007, 9:44 PM EST |
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social tools, and other marketing vehicles? How can you spread the word in interesting and provocative formats? Amanda's - VEHICLE Amanda’s customer base will grow through our efforts to expand our presence online, supporting local community groups, and creating an irresistible customer experience.
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Vicinity
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Nov 28 2007, 9:42 PM EST |
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the marketplace? Amanda's - VICINITYAmanda’s first location is in Berkeley, CA, the birthplace of the organic food movement. The diverse customer base and attention to sustainable restaurant and business practices in this area will help Amanda’s create the foundation for a chain of restaurants built upon these values.
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Verification
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Nov 28 2007, 9:41 PM EST |
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demos? Can you point to key influencers that back up your story or position in the market? Amanda's - VERIFICATIONAmanda’s is dedicated to following sustainable practices. We serve only natural meat and use 100% compostable packaging. We strive to source organic ingredients from local suppliers whenever possible.
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Voice
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Nov 28 2007, 9:41 PM EST |
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where you are taking customers. Can you create a story that connects your vision with your audience. Amanda's - VOICEAmanda’s fosters a community that enables people to dine on the go, feel energized and healthy, in an environment that is approachable to all.
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Value
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Nov 28 2007, 9:40 PM EST |
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How will you build in marketability that continually brings customers back?Amanda's - VALUEAmanda's value is to offer "feel good" meals and snacks in a fun, familiar fast food format. Amanda’s offers healthier and convenient high quality meals at more approachable price point than most health oriented restaurants.
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Venture
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Nov 28 2007, 9:40 PM EST |
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audience? Amanda's - VENTUREAmanda’s was established with the support of employees, customers, community members, and investors to create highly effective food products and services. Amanda’s strives to lead the industry in utilizing the latest socially and environmentally responsible operating practices, while reinvesting in the company’s long term viability.
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Feel Good Fast Food Blog
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Nov 28 2007, 9:38 PM EST |
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Amanda's, also foundedpublishes the Feel Good Fast Food Blog, a Live Web meeting place where people can engage in discussion on the implications of eating healthier on-the-go. We welcome suggestions for topics you would like to see covered on the Feel Good Fast Food Blog.
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Welcome
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Nov 14 2007, 9:16 PM EST |
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a planning in an open forumThis Marketing Plan Wiki is organized by the principles set forth in the book, The Age of Engage. The book proposes a new paradigm for marketing strategy and planning in the era of the Live Web. It will be
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Welcome
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Nov 14 2007, 4:42 PM EST |
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Six Vs: Venture Value Voice Verification Vicinity Vehicle We invite you to get involved and tell your friends and colleagues. The Marketing Plan Wiki is a great wayopportunity to reinvent your marketing. Stay up-to-date with the Viral Voice blog (The Age of Engage blog is coming soon!)
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About Marketing Plan Wiki
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Nov 14 2007, 4:40 PM EST |
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Denise Shiffman (that's me) is the author of the book and the administrator of this site. My good friend Amanda West has agreed to develop the marketing plan for her new restaurant in this very public forum. She encourages your input!To learn more, check out www.AgeofEngage.com (coming
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Welcome
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Nov 14 2007, 4:32 PM EST |
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It will be available March 1, 2008.The new way to plan is continuous, real-time and connected. So, throw out your 4 Ps-based marketing plan (which is gathering dust anyway) and learn about the Six Vs: Venture Value Voice Verification Vicinity Vehicle We invite you
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Venture
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Nov 14 2007, 4:29 PM EST |
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gap, create change? Define your target audience and how you will meet their needs, wants, or desires?desires. What is your driving philosophy that will focus your business and employees? How will you be open and authentic? Is there opportunity to share (technology, recognition, revenue) with your audience?
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